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Mass-market lagers' win in hop-sided Olympics beer war (Canada) PDF Print E-mail
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Tuesday, 09 February 2010

Olympic sponsor Molson-Coors has a huge advantage, but insists sales will surge for little guys too

B.C. brewers are predicting a sharp increase in beer sales during the Vancouver 2010 Olympics. But beneath the short-term economic euphoria lies a simmering and hop-sided beer war in which the small microbreweries are duking it out with the beer giants.

2524789.bin

Barry Benson (right), co-owner of R&B Brewing, with Rick Dellow and Alyson Tomlin, stand behind their product at the Vancouver brewery Thursday. R&B is being displaced from a Vanoc venue due to the Molson-Coors Olympic sponsorship deal.

Photograph by: Nick Procaylo, PNG, Vancouver Sun

MORE INFO:

www.vancouversun.com/life/Mass+market+lagers+sided+Olympics+beer/2524788/story.html

 

 

 

 

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