To better connect with its fans, New Zealand’s Yeastie Boys brewery is taking advantage of how almost everyone nowadays seems to have a smart phone.

If you buy a bottle of the Yeastie Boys Digital IPA, you can scan in a code from the bottle onto your phone, and it will immediately send you online to a Web site where you can see the recipe for the IPA.

If you are a homebrewer, this is a great feature. You can try to recreate this beer in the comfort of your own home.