Victoria Bitter will premiere the first television commercial from its latest marketing campaign entitled ‘Real’ on Sunday night (Sep 5).

Developed with agency Droga5 Sydney, the campaign will feature a number of executions including two television commercials.

‘Cry’ is the first TVC to hit television screens, airing nationally on Sunday evening and this will be accompanied by outdoor, print and digital advertising across the country.

More info:

http://www.theshout.com.au/2010/09/03/article/VB-Campaign-takes-Aim-at-Superficial-Society/DHJKCOWJIB.html