SIX years ago a roaming tongue and the insistent beat of the soundtrack that accompanied it put Toohey's Extra Dry on the map for hip Australian drinkers.

This week it launches the next step in that journey with an ad featuring a track from a new Australian musician in collaboration with the music producer Mark Ronson and a host of international recording artists.

Late last year Toohey's Extra Dry (TED) called for Australian music acts to apply for the job of working with Mr Ronson, John Taylor of Duran Duran, Alex Greenwald of Phantom Planet and the singer Santigold to compose a track for the new ad.

More info:

http://www.smh.com.au/business/media-and-marketing/tooheys-taps-into-the-groove-again-20100311-q1og.html