| Foster’s Eyes More Big Helgas, Fat Yaks Amid Switch |
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| Thursday, 11 March 2010 19:23 | |||
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Foster’s Group Ltd., Australia’s biggest brewer, expects to make more beers such as Big Helga and Fat Yak to tap demand for brews made using traditional methods and ingredients as consumers switch from mainstream brands. “You will find explosive growth, underlined, in the craft segment,” Peter Sinclair, marketing director for the company’s Australian beer unit, CUB, said in an interview. “Without a doubt the trend toward premium beers is going to continue.” The drink lineup is part of a push to compensate for falling sales of top-selling beer Victoria Bitter and declining profits at the Melbourne-based company’s wine unit. Brewing accounted for 85 percent of Foster’s earnings in the company’s most recent first half and 55 percent of revenue. So-called craft brews and low-carbohydrate beers are among the fastest-growing segments of the nation’s A$13.5 billion ($12.1 billion) beer market, according to researcher Euromonitor International. More info
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