The International Beer Challenge (IBC) is Europe's premier packaged beer competition. Each year, it discovers and rewards the finest beers from across the globe and in association with Drinks International & Off Licence News, promotes its medallists to buyers and retailers throughout the world.

Why Enter?

• Raise your brands' profile, prestige and credibility with retailers and consumers
• Demonstrate your commitment to product quality, innovation and new product development Increase product sale
• Boost awareness of your brand in the media via extensive editorial and press coverage in Off Licence News, Drinks International and its industry-leading media partners
• Be tasted by renowned international industry judges Use the IBC awards logo on packaging and as part of your own promotional plan
• Discover how your brand stands up against its competitors in the eyes of our expert judges Opportunity for medal-winning products to be available and tasted at the IBC awards events