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Accidental Awesomeness: Ancient Nubians Made Antibiotic Beer PDF Print E-mail
Saturday, 04 September 2010
Beer: Some people think it’s proof that God loves us and wants us to be happy. Others value it as a great source of antibiotics—of course, those people lived nearly 1,700 years ago.

For much of the last three decades, anthropologist George Armelagos has been trying to explain how mummies that date from an ancient kingdom in Nubia—the area south of Egypt that’s located in present-day Sudan—got so much of the antibiotic tetracycline in their bones. Since scientists didn’t synthesize antibiotics like that one until the 20th century (and these bones date back to between 350 to 550 A.D.), finding a buildup in ancient bones screams out “contamination.”

Armelagos and his colleagues longed to prove that it wasn’t, and in a study out in American Journal of Physical Anthropology, the team argues that the find is no fluke. Nubians got antibiotics into their systems by drinking beer, and lots of it, and from an early age.

How? Thanks to the help of a kind of bacteria called Streptomyces.

Common in soil, Strep bacteria produce tetracycline antibiotics to kill off other, competing bacteria. Grains that are stored underground can easily become moldy with Streptomyces contamination, though these bacteria would only produce small amounts of tetracycline on their own when left to sit or baked into bread. Only when people fermented the grain would tetracycline production explode. Nubians both ate the fermented grains as gruel and used it to make beer. [Discovery News]

By dissolving bone samples in acid, team member Mark Nelson verified that the tetracycline was present in the ancient samples and not the result of modern contamination. And to prove that antibiotic beer is possible, the scientists made some.

More info:

http://blogs.discovermagazine.com/80beats/2010/09/03/accidental-awesomeness-ancient-nubians-made-antibiotic-beer/

@microbrewing

 
World's 'oldest beer' found in shipwreck PDF Print E-mail
Saturday, 04 September 2010
First there was the discovery of dozens of bottles of 200-year-old champagne, but now salvage divers have recovered what they believe to be the world's oldest beer, taking advertisers' notion of 'drinkability' to another level.

Though the effort to lift the reserve of champagne had just ended, researchers uncovered a small collection of bottled beer on Wednesday from the same shipwreck south of the autonomous Aland Islands in the Baltic Sea.

"At the moment, we believe that these are by far the world's oldest bottles of beer," Rainer Juslin, permanent secretary of the island's ministry of education, science and culture, told CNN on Friday via telephone from Mariehamn, the capital of the Aland Islands.

More info:

http://edition.cnn.com/2010/WORLD/europe/09/03/baltic.sea.beer/?hpt=T2#fbid=2_GCDteAb0Y&wom=false

 
Why Do Heavy Drinkers Outlive Nondrinkers? PDF Print E-mail
Saturday, 04 September 2010

One of the most contentious issues in the vast literature about alcohol consumption has been the consistent finding that those who don't drink tend to die sooner than those who do. The standard Alcoholics Anonymous explanation for this finding is that many of those who show up as abstainers in such research are actually former hard-core drunks who had already incurred health problems associated with drinking.

But a new paper in the journal Alcoholism: Clinical and Experimental Research suggests that — for reasons that aren't entirely clear — abstaining from alcohol does tend to increase one's risk of dying, even when you exclude former problem drinkers. The most shocking part? Abstainers' mortality rates are higher than those of heavy drinkers. (See pictures of booze under a microscope.)

Moderate drinking, which is defined as one to three drinks per day, is associated with the lowest mortality rates in alcohol studies. Moderate alcohol use (especially when the beverage of choice is red wine) is thought to improve heart health, circulation and sociability, which can be important because people who are isolated don't have as many family members and friends who can notice and help treat health problems.



Read more: http://www.time.com/time/health/article/0,8599,2014332,00.html#ixzz0yF4l8EZl

 

 
In Britain, Fewer Pubs, More Beer at Home (UK) PDF Print E-mail
Saturday, 04 September 2010

A British tippler who opts to drink beer at home spends as little as 79 pence—$1.22—for a pint. At a British nightclub, a pint usually goes for £6.

That simple math appeals to young British consumers (18- to 24-year-olds) suffering from 20 percent unemployment among their age group. A growing club scene in Britain once thrived on affluent young consumers. Now many of those clubgoers are on the dole.

Luminar Group Holdings, the U.K.'s largest club owner, has shut at least 11 venues since February. Its shares have dropped 74 percent this year. Brook Leisure Holdings, which operates in northern England, has had to close two clubs and a bar in the past four months. "This year has been particularly tough," says Cameron Leslie, co-founder and managing director of two London clubs, one of which he closed in June. "Undergraduates are not finding jobs, creating a huge strain on our core target market."

More info:

http://www.businessweek.com/magazine/content/10_37/b4194012951801.htm

 
Fed Square Microbreweries Showcase PDF Print E-mail
Friday, 03 September 2010
FED1038_MICRO_B_WEB-TILE_update

Supported by Regional Development Victoria

 

20TH and 21ST OCTOBER 2010

 

Explore and taste the amazing variety of fresh, full flavoured beers made locally by Victoria’s leading boutique and microbreweries – right in the heart of Melbourne at Federation Square.

 

With microbreweries coming in from all over Melbourne and Victoria, this is a wonderful opportunity to meet the brewers and discover the secrets of this State’s great beers.

 

Over 18 microbreweries are expected to attend with in excess of 30 beers for tasting – catering for even the most discerning beer drinkers.

 

Microbreweries and stall holders will include:

 

Arctic Brewery Bellarine Brewing Company Buckley's Beers Bridge Road Brewers Coldstream Brewery Grand Ridge Brewery Holgate Brewhouse Matilda Bay Brewing Co Mildura Brewery Mountain Goat Brewery Red Duck Brewery Otway Estate - Winery & Brewery Southern Bay Brewing Co Sweetwater Brewing Company The 3 Ravens Brewing Co 2 Brothers Brewery Three Troopers

 

 

Where: The Atrium, Federation Square

When: 20th and 21st October, 4.30pm – 8.00pm

Cost: $25 - includes 20 samples and $5 food voucher (plus $2 deposit on glass)

Tickets go on1200

 
VB Campaign takes Aim at 'Superficial Society' PDF Print E-mail
Friday, 03 September 2010

Victoria Bitter will premiere the first television commercial from its latest marketing campaign entitled ‘Real’ on Sunday night (Sep 5).

Developed with agency Droga5 Sydney, the campaign will feature a number of executions including two television commercials.

‘Cry’ is the first TVC to hit television screens, airing nationally on Sunday evening and this will be accompanied by outdoor, print and digital advertising across the country.

More info:

http://www.theshout.com.au/2010/09/03/article/VB-Campaign-takes-Aim-at-Superficial-Society/DHJKCOWJIB.html

 
UOB brewing education information updated PDF Print E-mail
Friday, 03 September 2010
uob

http://www.ballarat.edu.au/ard/sci-eng/programs/Brew%20Brochure%202010.pdf

All Brewing Education information can be found on MB at, Beer - Education:

http://www.microbrewing.com.au/beer/education.html

 
What We Can Learn From International Beer Advertising PDF Print E-mail
Friday, 03 September 2010

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often promises good times, great parties and generally being able to escape from your daily life into a world of fun, travel and festivities.

When it comes to marketing strategy, however, it often seems like beer companies focus on being entertaining at the expense of being strategic. With campaigns that seem to change almost monthly and taglines that rarely last for more than a football season, it is easy to dismiss beer marketing as irresponsible spending to promote a high margin product. Is there more to beer advertising than 30 second eye candy and girls in bikinis? Here are a few popular marketing campaigns for beer - along with their corresponding marketing strategy that may yield some surprising lessons ...

1. Be Unique (Red Stripe Beer)

If you have ever had a Red Stripe beer from Jamaica, you know that it has a very unique bottle shape, shorter and stubbier than most others. The bottle sets the beer apart more than anything else, and this fact is brilliantly parodied in this ad featuring their central spokesperson - the Jamaican guy who loves nothing more than celebrating what beer can do with his trademark expression of Jamaican joy: "Hooray Beer!"

More info and videos:

http://www.webpronews.com/blogtalk/2010/09/01/what-we-can-learn-internation-beer-advertising

 

 
Weyermann® schedule: PDF Print E-mail
Friday, 03 September 2010
Weyermann-Logo

Weyermann® schedule: 

Monday 6th – Home brewers

Location: Fox Hotel (cnr Alexandra Pde and Wellington St, Collingwood)

Date: Monday 6th September

Time: 7pm

Tuesday 7th – Industry. VAMI Forum: 
Tuesday 7th September. 5.45pm. Mountain Goat Brewery. 

RSVP required. VAMI members and guest only.

Cryer Malt are now VAMI Corporate Sponsors.  Courtesy of Cryer Malt, we are lucky to have, as our special guest speakers, Sabine Weyermann & Thomas Kraus-Weyermann from Germany’s Weyermann Malt. 
Weyermann® Malt was founded 131 Years ago as a Family Business in a Family Atmosphere in Bamberg, Germany.  It was on October 4, 1879, that Johann Baptist Weyermann started a small business, which he called the MICH. WEYERMANN MALT COFFEE FACTORY, so-named after his late father, grain merchant, and shipping entrepreneur Michael Weyermann. Weyermann®  131 years on have a team of 110 highly motivated and well-trained staff members ensuring  that you will always receive nothing but the true Weyermann® quality - exporting to 118 countries – on each continent - serving the widest range of Specialty Malts! Thirty of Weyermann® staff members hold diplomas or advanced degrees as professional brewers, ma1200

 
Good Lord! VB's new ad makes a man weep PDF Print E-mail
Friday, 03 September 2010

When men cry to a Neil Diamond track in a beer ad you know there's been a seismic shift in society.That is exactly what happens in VB's latest ads, which go to air this weekend. For a brand that has mined the stereotypical image of masculine mateship for decades, it is a significant step.

VB's journey away from different iterations of its famous line ''A hard-earned thirst'' began last year with ''The Regulars'' ad which showed men (and women) of all shapes, sizes and sexual orientation, marching under different banners that demonstrated VB's credentials as the everyman's beer - a mantle that until 15 years ago it could legitimately claim, as roughly one in every three beers drunk in Australia was a VB; today it is about one in five.

Regardless of the decline, VB remains one of the country's best known and loved brands, about which just about everyone has an opinion. If ''The Regulars'' told us who drinks VB, this set of ads - titled ''Real'' - attempts to tell us why.

More info and video:

http://www.smh.com.au/business/media-and-marketing/good-lord-vbs-new-ad-makes-a-man-weep-20100902-14rst.html

 
Foster's demerger rocked as CFO quits PDF Print E-mail
Friday, 03 September 2010

Foster's Group, the Australian drinks company, has been hit by the resignation of its finance director in the midst of the demerger of its wine and beer businesses.

Angus McKay will leave towards the end of this year to join Asciano, the Australian ports and rail operator, as chief financial officer.

His resignation comes as suitors including London-listed SABMiller and Japan's Asahi Breweries are among those eyeing a potential bid for Foster's brewing division.

More info:

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7978317/Fosters-demerger-rocked-as-CFO-quits.html

 

 
Father's Day Gift Idea - 3 day sale - Beer and Brewer PDF Print E-mail
Thursday, 02 September 2010

Subscribe to Beer & Brewer magazine

$19.99 - 12 months (4 issues) SAVING 37%

More info below:

http://campaign.r20.constantcontact.com/render?llr=t88as8cab&v=001b3MRj4D6bdquouKMbm-ZGtpzMltsZXg08YsG2meXvRwhqZmC3MbWV2-pIsh848__VG6zuLmVLHgAh59jZio2q0-KJb-vgBmj6SzgeM03afNqXeZsMtdWbw%3D%3D

 

 
Looking for something brewing PDF Print E-mail
Thursday, 02 September 2010

You can find it on the Brewers Directory.

http://www.microbrewing.com.au/brewersfile/brewdirectory.html

Go to brewers file - brewers directory and click on suppliers name.

Name Location Category  Other Products Boilertronics Australia Boiler Service Boiler and Burner Service MORAVEK International Ltd International Bottling T.W.O.C. Perth, Australia Brewing Supplies Home and microbrewing supplies Gryphon Brewing Australia Brewing Supplies Parts and Ingredients Brewtique Asian Pacific Consulting Microbreweries, Distilleries, Brewery Management, Kegs Last Drop Brewery Australia Contract Brewing Contract Draught beer and 5 litre cans Clancys Fish Pub Fremantle, WA Craft Beer Bar J & R Fedele Perth, Western Australia Dispense Equipment Home Bars - Party Hire University of Ballarat AUSTRALIA Education Short and Long Courses Edith Cowan University Australia Education Short and Long Courses BET Brew Equipment Technology Australia Equipment and Services Fermenters FB*PROPAK Australia and NZ Equipment and Services Brewing, Distilling and Packaging Equipment & Services Air Liquid1200
Last Updated on Thursday, 02 September 2010
 
BOUTIQUE BREWERY FOR BRUTHEN PDF Print E-mail
Thursday, 02 September 2010

Media Release  

Scheduled to open late 2010 in the beautiful village of Bruthen will be East Gippsland’s first boutique micro brewery. Aiming to produce and sell fine Ales, Porters, and Pilsners they also intend to brew and offer for sale the occasional seasonal beer.

Visitors will be able to sample the selection of beers produced at the brewery onsite in the tasting room or relax and enjoy gourmet snacks within the complex or outside in the shady alfresco, taking in the views over the Tambo Valley.

Showcasing local wines, cheeses and farm produce will reinforce the commitment that the owners have to promoting regional products, through the gourmet snacks offered daily and later included on the restaurant menu.

Tours of the brewery and viewings of the brew-house and associated fermentation and maturation vessels will also be on offer. Cyclists on the East Gippsland Rail Trail will be able to quench their thirst and satisfy their appetite before continuing on the trail. With Bruthen being the lunch stop for many travellers this new venture will offer a choice not seen before in East Gippsland.

This boutique micro brewery will be a great addition for employment opportunities, tourism and general pleasure in the region.

 
"The Stig" of the Contract Brewing Industry wins awards at BrewNZ - again PDF Print E-mail
User Rating: / 1
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Thursday, 02 September 2010

MEDIA RELEASE

We here at Steam Brewing Company are super-stoked to announce that our Cock & Bull Monk’s Habit won the Gold Medal* at the recent BrewNZ Beer Awards last week.

 

Not only that, but it also won the Best in Class Trophy!

 

Not only that, but our Cock & Bull Fuggles won the Gold Medal** AND it’s Best in Class Trophy!!

 

*NZ, US and International Ale. **European Ale.

 

Not only that, but our Cock & Bull Dirty Blonde Belgian Witbier won Bronze!

 

Not only that, but our Prototype Festive Brew “Cock & Bull Kumarakawapeto” won Bronze!

 

Not only that, but 2 of our contract clients won Major awards for work done HERE!!

 

Steam Brewing Company is a contract brewing and beverage manufacturer specialising in quality beverages. We operate out of an industrial estate in Otahuhu, Auckland NZ. We are owned by the world famous Cock & Bull NZ chain of restaurants (4 in Auckland and one in Hamilton) where the 7 C&B tap beers are poured (Blue Goose Lager, Buxom Blonde Wheat, Classic Draught, Dark Star, Fuggles Best Bitter, Monk's Habit and the Brewer's Choice (seasonal tap running the Dirty Blonde over Summer)).

 

www.steambrewing.co.nz

www.cockandbull.co.nz

 
New awards for the nation’s best brews PDF Print E-mail
Thursday, 02 September 2010
The Royal Queensland Food & Wine Show is set to stimulate the taste buds of a nation of beer drinkers with its first ever beer show to be judged on 21 October 2010.

Expecting to receive entries from more than 100 Australian brewed beers for judging, with gold, silver and bronze medals up for grabs; the offering will be a comprehensive snapshot of the quality of Australian brewing for the industry and a trustworthy purchasing guide for consumers.

Show Judge Brennan Fielding of Burleigh Brewing Co, who has been involved in judging competitions around the world said he was pleased Queensland now has its own competition

More info:

http://www.brewsnews.com.au/2010/08/new-awards-for-the-nations-best-brews/

 
... as Specialist Hails Craft Beer Revival PDF Print E-mail
Thursday, 02 September 2010
Theshout

A global consumer trend towards craft beer is being mirrored in Australia with a Perth-based retailer claiming the local market is on the brink of a beer revolution.

Perth’s International Beer Shop has stocked premium and exclusive international and local beers since its inception in 2001 and now boasts a range of over 850, including ciders.

“The world is currently undergoing a craft beer revival,” said The International Beer Shop store manager, Cameron Stewart.

More info:

http://www.theshout.com.au/2010/08/27/article/----as-Specialist-Hails-Craft-Beer-Revival/PCCIYGXEEI.html

Last Updated on Wednesday, 01 September 2010
 
The Science of Smell PDF Print E-mail
Wednesday, 01 September 2010
NPR’s Science Friday had a show last week devoted to The Science of Smell. If you’ve ever taken tasting beer seriously, you know how important smell is to the flavor of beer (and everything else). Host Ira Flatow discussed Olfaction with research scientists Stuart Firestein and Donald Wilson. The show’s only a little under 18 minutes but is pretty interesting.

For example, twenty years ago [the field of olfaction] made the most important discovery in the modern era of olfaction, which “was the identification and cloning of a large family of receptors in our noses that mediate the sense of smell that act like a lock. If you think of it, odor is a key, and when they fit together, the brain is clued in to the fact that this odor is out there somehow. And this identification of this large, large family of genes, a thousand of them in many animals, as many as 450 in us, mediates this smell.

This turns out to be “the largest gene family in the mammalian genome. The mammalian genome, typically, we think consists of about 25,000 genes. So in a mouse, it’s about 5 percent of the genes and even in us, it’s almost 2 percent. About one out of every 50 genes in your genome was devoted to your nose.”

More info:

http://www.realbeer.com/blog/?p=1641

 
2010 New Zealand Champion Brewery Winner Announced PDF Print E-mail
Wednesday, 01 September 2010

DB Breweries is the New Zealand Champion Brewery of the 2010 BrewNZ Beer Awards. Announced last night at an awards dinner held in Wellington, a record total of 446 entries were received, up from 348 entries last year.

In its ninth year, the Awards are run by the Brewers Guild of New Zealand, which represents the majority of New Zealand brewers.

Chief Judge, David Logsdon from the USA, says that the 2010 BrewNZ Beer Awards hosted the largest field of entries ever, surpassing last year’s competitions by a great margin.

Brewers from around the world competed with the best of New Zealand beers in a world class challenge,” Logsdon said.

The results show that New Zealand stands tall amongst the best beers in the world.”

Australian winners included:

More info:

http://www.brewsnews.com.au/2010/08/2010-new-zealand-champion-brewery-winner-announced/

 
Big Result for Little World ... PDF Print E-mail
Wednesday, 01 September 2010
Theshout

Little World Beverages (LWB) has seen its share price rally after delivering a strong result for the year to June 30.

The listed Western Australian craft brewer recorded an 18 percent increase in revenue and a 51.1 percent increase in net profit to $6.8 million.

Earlier this year the company’s White Rabbit Brewery launched its open fermented dark ale and, more recently, the Belgian inspired white ale.

“The trade and consumer response has been exciting, with particularly positive signs emerging in the brewery’s home state of Victoria,” said Little World Beverages director, Howard Cearns.

He added that the LWB national sales team had enjoyed success in growing the company’s distribution base, specifically on the east coast where it has invested heavily.

Earlier this year, LWB chief financial officer, Jason Markwart, told TheShout that much of the company’s growth could be attributed to the extra production capacity of its Freemantle and Victoria breweries, which are now in full operation.

LWB shares were trading at $2.59 at 1pm today (Aug 27), up from $2.45 seven days ago.

http://www.theshout.com.au/2010/08/27/article/Big-Result-for-Little-World----/ASIRMYMZRB.html

 

 
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